SOCIAL Video CONTENT
Social media is a place where creativity can truly run wild. It is where brands get to show their personality, connect with people, and start real conversations. What keeps it exciting is how quickly it evolves and the endless ways you can approach it. And while it is definitely fun, it is also a powerful strategic tool that helps brands build relationships, earn trust, and reach audiences all over the world.
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How do you sell a product on social, in an environment where the consumer has immediate access to mute anything that smells like an ad? You tell a story. A fun story. Something worth their time. Your currency in that relationship is entertainment.
When drinkware was the line needing some love, I pushed not to merely peacock our products in the hands of influencers. Instead, I presented a strategy where the product would take a back seat, playing a supporting role to a fun storyteller. In this case, that storyteller was RuPaul protégé, Chester Lockhart.
Do you know when’s the best time to shoot a Fall campaign in New Orleans? July. Bonus points if it’s in the middle of the night in a warehouse on the Mississippi with no air conditioning.
But we all know it’s hands-down the most interesting city in the U.S. —Full of fascinating backdrops everywhere you turn. This video remains one of my favorites.
Make it corporate, but not.
Alma is known for big events and bigger parties. A big part of my role at each is to direct video & photo crews, conduct interviews, and make sure we have a great post-wrap recap video to get people excited about attending the next event.