dove and degree
for unilever

During my time at Unilever, I directed comprehensive initiatives encompassing packaging design and marketing collateral for esteemed brands such as Dove and Degree. This entailed innovating new product variations and orchestrating captivating in-store displays. I collaborated closely with laboratory teams to refine color palettes for scented body sprays and optimize product structures.

In navigating partnerships with prominent retailers like Walmart and Target, I adeptly harmonized our brands with theirs, leveraging a deep understanding of their perspectives and requirements. This synergy was achieved through meticulous intake processes and insightful analysis of planograms, coupled with direct engagement through shopper interviews, all contributing to the successful realization of our strategic objectives.