Pharma & healthcare
ALMA
At Alma Lasers, a medical device and pharma company, I took a hands-on approach as Creative Director, shaping the brand’s visual identity and ensuring a consistent, impactful presence across all platforms. I led and mentored a talented creative team, guiding them through the development of marketing campaigns, digital content, print materials, and a wide range of photo/video projects. Together, we transformed the brand’s look and feel, creating engaging, visually driven stories that resonated with our audience.
PFIZER
At Pfizer, I worked as a Associate Creative Director/Consultant, taking a hands-on role in shaping the creative direction for the Viagra, Hospira, and Xalatan brands. I collaborated closely with cross-functional teams to develop impactful campaigns and marketing materials across digital and print platforms. I also mentored junior creatives, ensuring our work was not only visually compelling but strategically aligned with brand goals and regulatory standards.
