CPG
My professional background in consumer packaged goods (CPG) encompasses a breadth of responsibilities, including stewardship of iconic brands like Dove and Degree under the Unilever umbrella. I have directed strategic brand partnerships with major retail chains such as Walmart and Target, leveraging these collaborations to enhance market presence and consumer engagement. Additionally, I have spearheaded the development and launch of new B2C brands for established B2B entities, facilitating their expansion into consumer-focused markets.
dove and degree
for unilever
During my time at Unilever, I directed comprehensive initiatives encompassing packaging design and marketing collateral for esteemed brands such as Dove and Degree. This entailed innovating new product variations and orchestrating captivating in-store displays. I collaborated closely with laboratory teams to refine color palettes for scented body sprays and optimize product structures.
In navigating partnerships with prominent retailers like Walmart and Target, I adeptly harmonized our brands with theirs, leveraging a deep understanding of their perspectives and requirements. This synergy was achieved through meticulous intake processes and insightful analysis of planograms, coupled with direct engagement through shopper interviews, all contributing to the successful realization of our strategic objectives.
CBD professional skincare
Sisram has dedicated over 20 years of research to the science of anti-aging, CBD+ is the first professional skincare solution that combines the scientific benefits of full spectrum CBD.
In the role of Creative Director, I partnered with Mint Design to craft an update to the primary & secondary packaging for entire line in addition to our tradeshow booth and point of sale displays.
