Social Media Content
Social media is a playground where creativity knows no bounds. It's a vibrant world where brands can showcase their personality, connect with audiences, and spark genuine conversations. What makes it even more exciting is the constant evolution and endless possibilities. But it's not just about fun and games - it's also a strategic tool that allows brands to build relationships, establish credibility, and reach a global audience.
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How do you sell a product on social, in an environment where the consumer has immediate access to mute anything that smells like an ad? You tell a story. A fun story. Something worth their time. Your currency in that relationship is entertainment.
When drinkware was the line needing some love, I pushed not to merely peacock our products in the hands of influencers. Instead, I presented a strategy where the product would take a back seat, playing a supporting role to a fun storyteller. In this case, that storyteller was RuPaul protégé, Chester Lockhart.
Do you know when’s the best time to shoot a Fall campaign in New Orleans? July. Bonus points if it’s in the middle of the night in a warehouse on the Mississippi with no air conditioning.
But we all know it’s hands-down the most interesting city in the U.S. —Full of fascinating backdrops everywhere you turn. This video remains one of my favorites.
Make it corporate, but not.
Alma is known for big events and bigger parties. A big part of my role at each is to direct video & photo crews, conduct interviews, and make sure we have a great post-wrap recap video to get people excited about attending the next event.