eCommerce
While I have big love for all things design, eCommerce will always have the biggest part of my heart. It’s the tinkerer’s medium. I love seeing what we can get it to do for us, constantly scanning the horizon for better paths, and using data to inform our decisions. Then when those analytics reports show that our choices won in the funnel…well, is there anything better?
Zevo
(Procter & Gamble)
Zevo is changing the game in pest control with its unique formula that targets bugs using nature-inspired ingredients. Unlike traditional insecticides, Zevo is a safe and effective option that won't harm family or pets. Included in this agency project were all eCommerce pages, video, tabletop photography, lifestyle photography, and out of home.
Claires.com
Claire's is a popular fashion accessories brand that offers a wide selection of jewelry, hair accessories, cosmetics, and other novelty items targeted towards young girls and teenagers.
When I was brought in as Global Creative Director, the site existed as an online catalog with minimal eCommerce functionality. We partnered with SalesForce to migrate all of Claire’s international sites into their platform, leaning heavily on best practices and strong cross-team communication.
Icing.com
When I started as the Global Creative Director of Claire’s and Icing stores, the CEO told me, “Do your best with the Icing site, but don’t worry too much about it. We’re already throwing dirt on that grave.” No pressure, right???
I’m extremely proud to say that after a year, Icing.com was outperforming all of the brick-and-mortar stores combined. (Thanks to a really big and brilliant team that I still feel lucky to have been part of.)
We learned there were a lot of returns of jewelry due to customers being surprised by size. With a little brainstorming, we cooked up a simple solution that provided a big lift in conversions. A simple illustration showing scale was all the customer needed to confidently head down the funnel and nearly eliminate size-related returns.
BarcodesInc.com
BarcodesInc.com is a leading online retailer of barcode scanners, printers, and labels. Their website offers a comprehensive selection of products from major brands such as Zebra, Honeywell, and Motorola. I led a complete overhaul over the site that resulted in a 200% increase in conversions within 30 days after launch.
ActiveTrans.org
The Active Transportation Alliance is a non-profit organization committed to enhancing sustainable transportation options in Chicago. They collaborate with local governments and community members to ensure access to safe and efficient active transportation infrastructure.
Their old site had so much valuable information that it had become hard to navigate and needed a UX overhaul. I’m very proud to have led this project, knowing it had a positive contribution to the City of Chicago.