Alana Waters-PiperI’m Alana. My current role is that of Global Creative Director for Claire’s and Icing Stores, marketing the latest fashion trends for these international brands. I’m proud to lead a team of 20 immensely talented professionals who produce all marketing creative for both brands. Everything you could possibly think of, including our eCommerce properties, social media content, videos, photo shoots, digital marketing, in-store signage, packaging, & print. My path to management was via hands-on experience in each of the aforementioned areas, allowing the work we produce to be a collaborative effort and for me to truly empathize with workflow & challenges.

Let’s review that portfolio >

Visual snippets that probably explain a lot: